The Soul & Science of Airlines

ft. Eric Edge, CMO at Alaska Airlines

Jason Harris
March 25, 2024 • Estimated Reading Time: 4 minutes

The Soul and Science Podcast

Episode #66: Eric Edge, Managing Director of Advertising and Marketing of Alaska Airlines

Eric Edge, CMO of Alaska Airlines

Modern day flying has become more of a chore than an adventure. If you’ve read any headlines surrounding the airline industry in the past few years, it’s clear that many customers have grown rather apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. So how can an airline fly themselves back to customers good graces?

Today, on Soul and Science, we aim to answer that question with the Managing Director of Advertising and Marketing of Alaska Airlines Eric Edge. Eric is much more than just a marketer. He started his career as a flight attendant for United Airlines. Taking what he learned from providing value in services, he transitioned to Meta’s marketing operations in Europe, headed Pinterest marketing, and was a brand strategist in the early days of Instagram.

In today’s episode, you’ll learn:

Why showing that you care about the customer is mission critical.
How to pivot your marketing when the industry takes a turn for the worse.
How gambling on new technologies can help put your brand ahead of the curve.

Listen to the full episode - https://mekanism.com/podcast/episode-alaska-airlines-eric-edge

Soul and Science Mini

The Value of Earned Media in Your Marketing Strategy

In this week’s mini episode of the Soul & Science Podcast, I talk about the role press and earned media play in making a brand iconic.

Here are four reasons to have a solid PR strategy and team…

Positive Media Coverage: this can help make your brand famous faster.
Website Traffic: getting your name out there helps improve search rankings.
Crisis Management: when something goes wrong, you’re prepared to weather the storm.
Thought Leadership: getting your brand or your team known as experts in your industry.

Learn more about building a press strategy and finding the right partners in this week’s Mini Episode of the Soul & Science Podcast.

Soul & Science Mini- https://open.spotify.com/episode/1tgy05yCnEoIUzOsVtkw9H?si=EpEdoHWITDiZEp_Gry4POQ