The Soul & Science of Community Engagement

Spencer Hoddeson is the Founder and CEO of the ready-to-drink cocktail brand Gay Water. The term Gay Water is slang for a vodka soda within the Queer community, dating back to the early 1960s. Gay Water is challenging the seltzer and beverage world.

As a member of the Queer community, a social media influencer, and having led the Brand Marketing & Corporate Social team for Yahoo, Spencer set out to integrate his product within the community rather than trying to build a following around his company.

In today’s episode, you’ll learn…

• And you’ll hear why many younger audiences expect brands to be mission and purpose-driven before they become consumers.

• You’ll learn why connecting and engaging with your audience in organic ways is like rocket fuel for growth.

• How brands can create products that serve an established community rather than trying to build one from scratch.

Check Out Previous Episodes:

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Thank you for reading. See you next week!