Generative v. Predictive AI

We all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? 

This week, we’re breaking it down. 

Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. 

Generative AI accelerates creative work by assisting in content creation, copywriting, and generating images and videos for marketing materials. 

Tune in for a concise breakdown of AI's applications in advertising agencies.

Soul & Science Mini- https://open.spotify.com/episode/3EMZkDvubyLyYPIsLk7r4D

The Soul and Science Podcast

Episode #65: Tyler Menzel Giphys Editor in Chief

“At the end of the day, what we do at Giphy, we're just trying to have fun. We're trying to help other people have fun using GIFs. You know, that's it.”

Today's episode is with Tyler Menzel, Giphy's editor-in-chief (a real title by the way), Where we talk about Tyler's origin story before he became editor-in-chief at Giphy, as well as Tyler’s long-term love entertainment, ranging from movies to TV shows and more, we also talk about the goal of Giphy and the companies real mission as a whole, as well the origin of Giphy and more.

In today’s episode you’ll learn:

• The origin and goal of Giphy.

• How GIFs have changed the world.

• Why GIFs are important for businesses and making business fun.

Listen to the full episode - https://mekanism.com/podcast/episode-tyler-menzel-giphy

Check Previous Episodes:

More About the Host:

How The TikTok Ban Threat is Affecting Advertisers and Creators

Mekanism In The News - Congress can attempt to stifle it, but TikTok’s impact is here to stay

Thank you for reading. See you next week!