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The Soul & Science of Girl Scouts

The Soul & Science of Girl Scouts

ft. Jocelyn Johnson, CMO at Girl Scouts of the USA

Jason Harris
April 03, 2024 • Estimated Reading Time: 4 minutes

The Soul and Science Podcast

Episode #49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return

Jocelyn Johnson, CMO at Girl Scouts of the USA

This week we’re re-sharing an amazing conversation from last summer where I spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.

Jocelyn is a brilliant marketer and a champion for the future females of the world.

Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.

In this episode, you’ll learn about the importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quickly.

We’ll talk about the powerful filter that values provide to an organization when it comes to balancing data and instinct.

And you’ll get a great mantra to live by courtesy of Jocelyn’s mom and dad. It’s Learn, Earn, Return. And you’ll hear all about how to apply that to your own life in more detail during our conversation.

All right, let’s dive in and learn about the Soul and Science of Girl Scouts.

Listen to the full episode - https://mekanism.com/podcast/podcast-girl-scouts-cmo-jocelyn-johnson

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Soul & Science Mini- https://open.spotify.com/episode/4IsbHVoLc5t74cNXGMHBPL