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Your Weekly Dose of Soul & Science

Your Weekly Dose of Soul & Science

ft. Adriaan Zimmerman, Co-founder of Ned

Jason Harris
February 19, 2024 • Estimated Reading Time: 5 minutes

A Brand Gets You Followers, But Trust Gets You Customers

Say you have the perfect product, at the right price point, at the right time for your customer. If the choice comes down to you and a competitor, the deciding factor is trust.

When you have a track record for satisfying your customers or going above and beyond, customers will come back to you time and time again.

Amazon, for example, has incredible trust with its consumers because of how much social proof they’ve acquired over the years of delivering their products on time and in good condition.

Trust keeps your customers coming back. Trust builds connections that last for a lifetime.

That’s why on this week's episode of the Soul & Science podcast with Adriaan Zimmerman, Co-founder of Ned (2018), we talk about how education becomes marketing, which builds trust with your consumer. In Adriaan’s case, he builds trust with his customers by providing educational resources in addition to quality products.

Let’s dive in and fast forward our marketing minds.

#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan Zimmerman

Adriaan Zimmerman, Co-Founder Ned.

“Don't try to fix what isn't working, just focus on what is and double down on that.”- Adriaan Zimmerman, Co-founder of Ned

Coming from an entrepreneurial family background, Adriaan Zimmerman was always surrounded by business owners so it’s no wonder he's succeeded so much with BroBible and now as the co-founder of Ned. From moving to Hong Kong at 21, to starting a consulting business in the late 2000s. Adriaan joins me this week on the podcast to talk about how to build customer loyalty with trust and brand building.

In today’s episode you’ll learn:

The impact of simplicity when educating consumers about wellness.
The creative potential that comes from stepping outside of your comfort zone.
The significant importance of human connection.

Listen to the full episode - https://mekanism.com/podcast/podcast-ned-adriaan-zimmerman

Check Previous Episodes:

Reaction to the Michael Cera x CeraVe Super Bowl Spot:

The Super Bowl is one of the biggest sporting events that happens every year, and every giant company known is going to want to advertise their ad on that billboard.

These days, in order for a brand to compete at the Super Bowl, they need more than a killer spot. Most Super Bowl ads have teasers, PR and social media strategies that amplify the message or build anticipation for the real commercial.

A great example from this year was CeraVe.

In the weeks leading up to the game, Michael Cera was spotted by influencers and civilians carrying bags of CeraVe products and writing his first name in front of the logo at a CVS in Brooklyn. Fans speculated that Cera would be involved in a Super Bowl spot with the brand and those theories proved right.

The spot itself followed the formula for a winning Super Bowl ad (celebrity + humor + brand) to a T. The anticipation leading up to the game had people excited and in my opinion, the spot really paid off. This was a smart strategy because it cements the CeraVe brand in the minds of people who weren’t familiar with it.